HomeOperationsZesty wants you to stop wasting 50%+ of your cloud spend

Zesty wants you to stop wasting 50%+ of your cloud spend

Many IT companies need help with cloud waste and expense; unused cloud services can deplete financial resources. To optimize cloud expenditure through data-driven choices, engineering, finance, and business teams engage through the use of FinOps, a cloud financial management approach. The dynamic nature of cloud resources requires continuous methods for cost monitoring and optimization.

Enter Zesty, a product and technological tool that may be used to solve problems, can help you develop your business and establish your company as a pioneer in cloud efficiency by optimising your cloud consumption. This article is a summary of a conversation with Maor Ezer, CMO, Zesty. You can catch the full episode here.

Challenges faced by Organizations surrounding FinOps

Innovation as a Key Driver

The cloud is a booming industry, having grown from less than $1 billion 13 years ago to 500 billion ARR now and is expected to reach $1 trillion by 2030. Such a strong push is powered by innovation. Such “triggers” like  AI, machine learning, and IoT, which Ezer calls “digital transformation,” came up during COVID-19, caught everyone by surprise, and moved them into the cloud quickly. These innovation triggers have fueled the rapid growth of the cloud market. Leading cloud service providers like AWS and Azure offer extensive suites of over 200 products and services to cater to diverse business needs.

Addressing Waste and Scaling Issues

Cloud use waste and the challenges of scaling up and down as enterprises expand were the main topics of concern. Ezer reports that a startling 30% of cloud expenditures are squandered, which accounts for a sizeable amount of the IT budget, which comprises around 51% on average. To mitigate these challenges, optimizing cloud strategy is essential for enhancing business efficiency and outcomes. With a well-optimized cloud strategy, organizations can avoid facing negative impacts on their business outcomes. As technology evolves and AI becomes more prevalent, organizations must prioritize innovation alongside managing costs and waste. Innovation, not just cost-saving, is critical to succeeding in a rapidly evolving landscape. Studies show potential savings of up to 45%, with some companies experiencing waste levels as high as 60% or 70%, emphasizing the need for effective cloud optimization strategies.

Teams involved in balancing Innovation and Cost Savings

Zesty’s CMO emphasized the significance of striking a balance between innovation and cost-cutting inside businesses, especially between finance and R&D. In line with the views of the Amazon CTO, he explained the need to move away from only saving money and towards making room for new initiatives and innovation without raising the budget.

Although R&D prioritizes innovation, cost-conscious development is becoming more and more critical. While DevOps oversees cost optimization, innovation is their main priority. Changing the focus from cutting costs to promoting innovation without raising the budget is essential. The transition to cost-conscious development is crucial for driving change. Meanwhile FinOps is emerging as a critical role, facing challenges in balancing innovation goals with cost-saving initiatives. These challenges highlight the need to focus on waste savings and innovation within organizations. Given that FinOPs operations have a major influence on corporate budgets and are therefore crucial to CEOs, the term Cloud Operational Excellence better captures its reach. Establishing a center of excellence for cloud operations benefits companies by fostering innovation and saving money.

Ezer repeatedly mentions elevating the conversation and changing the narrative around innovation while simultaneously creating room for more budget allocation. 

Optimizing the Cloud with Automation: Zesty’s Approach

Zesty’s innovative approach to cloud optimization features a newly launched platform leveraging machine learning for insights and recommendations with automated actions. Their flagship products, Commitment Manager and Zesty Disc, optimize AWS commitments and Elastic Block Storage, respectively, yielding impressive results. Zesty boasts of serving over 500 customers and managing 3,000 AWS accounts, totalling $5.4 billion in contracts, despite being a relatively young company.

Utilizing machine learning, their method automates tasks wherever practical to provide consumers with insights and prescriptive suggestions. Their main solutions, Zesty Disc and Commitment Manager, which optimize Elastic Block Storage and AWS commitments, respectively, guarantee effective resource allocation.

For example, Zesty Disc adjusts to demand fluctuations dynamically, optimizing performance and saving costs. This functionality underscores the importance of understanding usage patterns to identify cost-saving opportunities, such as addressing unused resources. The Commitment Manager tool balances discounts with flexibility in managing commitments with cloud providers like AWS, ensuring cost-effectiveness while maintaining operational agility.

Zesty optimizes cloud services like S3 and EC2, but with over 200 services on AWS and Azure, its coverage extends to others like AWS Lambda, Amazon RDS, Amazon Redshift, and AWS Fargate. This comprehensive approach ensures efficient usage regardless of the cloud services you employ. Securonix achieved substantial cost savings and efficiency improvements by utilizing Zesty’s EBS storage optimization services, saving $200,000 per month and enabling focus on other initiatives.

Optimization isn’t just about saving money; it’s about achieving operational excellence. Without external pressure to cut costs, striving for efficiency is crucial for personal and professional growth. It’s about doing the best job, individually and as a team, and it’s environmentally friendly. Customers can easily connect with Zesty through its website or any communication channel to explore services and genuine customer reviews on platforms like G2.com. Zesty’s cloud specialists are prepared to help immediately by evaluating cost savings prospects and offering optimization insights during the first call. Clients may start with low investment and clear savings expectations in only three days after purchase.

Zesty has grown into an all-inclusive platform to improve cloud operational efficiency and is dedicated to helping the innovation process at every stage. 


  • Cloud waste: Cloud waste (30% of expenditures) and scaling issues must be resolved to optimize business. Innovation and not cost saving is key
  • FinOps: A cloud financial management practice that promotes team collaboration to optimize spending through data-driven decisions.
  • Cloud optimization strategies are crucial to reduce waste and improve outcomes.

Finally, you don’t want to miss this interesting conversation in its entirety. Catch it here.


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